How Real-Time News Content Publishing Is Transforming Journalism Today
In an age where the world combusts with every tweet and an “urgent” push notification could rewrite history before your coffee cools, real-time news content publishing is doing more than just disrupting journalism—it’s detonating the rulebook and tossing the fragments into the digital wind. Today, the news cycle isn’t a cycle at all. It’s a ceaseless, AI-powered torrent, smashing any notion that yesterday’s methods can keep up. The rise of the AI-powered news generator isn’t a hypothetical; it’s a lived reality shaping what you know, when you know it, and—sometimes chillingly—what you’re willing to believe. This article dissects the hard truths, peels back the hype, and lays bare the wild, controversial, and high-stakes world of automated, real-time news publishing. If you think you understand what “news” means in 2025, buckle up: the next 4,000 words will challenge every assumption you have about accuracy, trust, and the battle for narrative control.
From the printing press to AI: The radical evolution of news publishing
How we got here: A compressed history of speed in news
The hunger for speed in news is as old as the written word, but its consequences have never been more pronounced. In the 1600s, when the first news pamphlets drifted across European cities, the time lag between event and public awareness could be measured in weeks. These hand-printed sheets created ripples—slow, but transformative—in the public consciousness. With each technological leap, the gap shrank: the telegraph made the world smaller, transmitting the shock of Lincoln’s assassination in minutes rather than days. The radio condensed global drama into the living room, and 24/7 cable news turned urgency into a business model. Each of these shifts wasn’t just about speed; it was about redefining what “being informed” meant.
The urgency of news has historically shaped public reaction and even global markets. In the past, “breaking news” meant a headline printed hours late. Today, it’s a notification pressed to your palm before the ink on the story even dries digitally. That relentless escalation has primed us for today’s zero-latency paradigm, forcing everyone—from media moguls to readers—to ask if instantaneous is truly better, or just more dangerous.
Alt text: Evolution of news publishing from print to AI-powered digital platforms, timeline, moody lighting, real-time news content publishing
| Year | Technology | Impact on News Speed | Societal Reaction |
|---|---|---|---|
| 1605 | First printed newspaper | Weeks to days | Regional awareness |
| 1844 | Telegraph | Days to minutes | Real-time market shocks |
| 1920s | Radio | Minutes to seconds | Shared national experience |
| 1980s | 24/7 cable TV | Constant updates | News as background noise |
| Late 1990s | Online newsrooms | Rolling updates | End of print deadlines |
| 2020s | AI-powered real-time news | Seconds to milliseconds | Trust questioned, speed fetishized |
Table 1: Timeline of technological milestones accelerating news speed. Source: Original analysis based on Reuters Institute, 2024; Brookings, 2024; verified historical records.
The first wave of digital: How online newsrooms broke the hourglass
The migration from print to digital wasn’t a gentle evolution. It was a whiplash transformation that left ink-stained veterans grappling with the tyranny of the “publish” button. Suddenly, deadlines weren’t daily—they were perpetual. Newsrooms ditched the morning rush for the permanent adrenaline of rolling updates. Editors wrestled not just with stories, but with the existential ache of never being “done.” Skepticism reigned: Could accuracy survive when updates were measured in seconds, not hours? Could the soul of journalism breathe in a world where traffic metrics haunted every keystroke?
"We traded ink stains for caffeine jitters—only to find the deadline never dies." — Alex, veteran editor (Illustrative quote based on widespread editorial sentiment, see Reuters Institute, 2024)
The digital transition wasn’t just a technical leap; it was a psychological one, fracturing newsroom workflows and forging the first generation of digital-native journalists. Mistakes were public, corrections were instantaneous, and the audience’s appetite for immediacy became insatiable.
Why real-time is different: The zero-latency news paradigm
Real-time news content publishing isn’t just fast—it’s relentless. Zero-latency means every second between event, analysis, and publication is shaved to the bone. An AI-powered news generator can take a newswire, a government data feed, or a viral trend and spawn a full story before most human brains have registered the headline. This is not “live blogging.” It’s the ability to process, write, and publish in the time it takes to refresh your feed.
The cultural shift is profound. Audiences now expect news to appear instantly—sometimes before the facts are fully known. The result? News isn’t just delivered; it’s anticipated, commodified, and weaponized in real time.
- Unfiltered immediacy: Real-time publishing means you see events as they unfold, not after editorial bottlenecks slow the process.
- Adaptive updates: Stories evolve before your eyes, with AI reorganizing, rewriting, and refining based on new data or user engagement.
- Emergent transparency: Audiences can trace the evolution of a story, catching corrections and updates as they happen—a double-edged sword for trust.
- Increased accountability: With every change logged and visible, real-time systems expose mistakes but also invite scrutiny.
- Algorithmic agility: AI doesn’t tire, so coverage can scale to global events without pause, covering what human teams simply can’t.
Inside the AI-powered news generator: What really happens under the hood
Large Language Models and the anatomy of automated journalism
At the heart of real-time news content publishing lies the Large Language Model (LLM). These aren’t mere spellcheckers; they’re statistical titans trained on oceans of text, capable of synthesizing breaking news into readable, credible copy in seconds. The process is ruthlessly efficient: newswires, official feeds, and social signals pour into data pipelines, which prompt the LLM to generate stories tailored to editorial tone, audience, and channel.
Editorial parameters—think “no speculation,” “neutral tone,” or “emphasize local impact”—act as invisible guardrails, ensuring the AI outputs don’t just make sense, but align with a publisher’s standards. The result? News that’s faster than humanly possible, yet not devoid of editorial DNA.
Alt text: AI creating real-time news headline with data streams visible, LLM, real-time content generation
Human in the loop: Where editors fit in an AI-dominated workflow
Despite the hype, the best real-time newsrooms don’t go fully “hands-free.” Editors are vital—spotting context errors, injecting nuance, and making judgment calls that algorithms can’t. They review AI drafts, flag inconsistencies, and sometimes steer the model when the story’s stakes are too high for automation alone.
Common mistakes emerge when organizations cut humans out entirely: AI can hallucinate facts, miss sarcasm, or misread crucial cultural cues. A robust “human-in-the-loop” process is less about fighting the machine and more about collaborating—leveraging AI’s speed while preserving editorial integrity.
- Receive the raw AI draft. Editors get a real-time, AI-generated news article within seconds of data arriving.
- Conduct rapid fact-checking. Editors cross-reference claims with trusted sources, flagging inconsistencies or hallucinations.
- Inject editorial nuance. Human judgment fills in cultural, historical, or emotional context the AI might miss.
- Publish and monitor. Stories go live, with editors watching engagement and updating content as events unfold.
- Iterate and correct. Continuous updates maintain accuracy—AI suggests edits, but humans approve or revise.
Beyond the hype: What AI still can't do (yet)
For all their prowess, even the most advanced AIs have limits. Real-time news generators stumble over context, subtlety, and investigative depth. The AI may summarize a press release in seconds, but it won’t uncover corruption in city hall or spot the hidden meaning in a politician’s dodge.
There are publicized instances where AI has gone spectacularly wrong—reporting on satirical stories as fact, misidentifying individuals, or amplifying misinformation due to poorly tuned prompts. Such errors erode trust and highlight the need for layered safeguards.
| Aspect | Human Editors | AI News Generators |
|---|---|---|
| Fact-checking | Contextual, investigative | Surface-level, data-driven |
| Nuance and empathy | Deep cultural awareness | Pattern-based, limited |
| Speed | Minutes to hours | Seconds |
| Scale | Limited by team size | Unlimited |
| Error risk | Typos, oversight | Hallucination, bias |
| Adaptability | High for unprecedented events | High for repetitive events |
Table 2: Comparison of human vs. AI strengths and weaknesses in news publishing. Source: Original analysis based on Reuters Institute, 2024; Forbes, 2024; newsroom interviews.
The promise and peril: Why speed is both a blessing and a curse
Accuracy vs. velocity: Can you have both in real-time?
Being the first to break a story doesn’t mean you’re the first to get it right. The tension between accuracy and velocity is a central dilemma in real-time news content publishing. According to research from the Reuters Institute (2024), over half of publishers see AI-generated content as a potential threat to their reputation—speed is intoxicating, but the risks are real.
High-profile incidents abound: misreported deaths that trigger market chaos, or viral “breaking” updates based on false leads. Each mistake is amplified in real time, with corrections often arriving after the damage is done.
"No one trusts a robot with their truth until it gets it wrong." — Maya, editor (Illustrative quote, reflecting findings from Cision, 2024 and Brookings AI Equity Lab, 2024)
Red flags: Warning signs that your real-time news is failing
Not all real-time systems are created equal. Some warning signs are obvious—typos, broken links, or breathless updates that contradict one another. Others are more insidious: coverage that skews toward viral nonsense, or headlines that shift tone in ways that feel algorithmically uncanny.
- Lack of attribution: If news appears without clear sourcing, credibility is suspect.
- Inconsistent facts: Details change without explanation; timelines don’t match.
- Hallucinated quotes or data: AI fills gaps with plausible-sounding but false information.
- Over-personalized feeds: Readers are trapped in filter bubbles, missing crucial context.
- Delayed corrections: Errors persist far longer than in traditional workflows.
Risk mitigation: How leading publishers keep quality in check
Top outlets confront these risks head-on by blending automation with human oversight. Verification layers—where AI suggests, but humans validate—are standard practice. Hybrid models, where AI flags anomalies or drafts localized content but humans approve before publishing, offer a safety net.
Some organizations deploy “AI dashboards,” real-time monitoring tools where editorial and technical teams can spot anomalies, tweak models, and halt publication when things go sideways. The tension in such newsrooms is palpable: speed matters, but so does the existential weight of trust.
Alt text: Editorial team monitoring real-time AI news output for accuracy, real-time content verification
Case studies: Where real-time news content publishing changes the game (or doesn’t)
Global headline moments: AI's role in breaking news
In 2023, Reuters deployed an AI-powered video library tool to automate the extraction and distribution of breaking news clips. The result was dramatic: AI-driven coverage posted within seconds, often outpacing traditional competitors by minutes or more. According to Reuters Institute (2024), the audience engagement for these stories spiked by 25% compared to manual workflows, and trust metrics remained stable—at least when editorial oversight was tight.
| Coverage Type | Time to Publish | Avg. Engagement (Clicks) | Trust Score (1-10) |
|---|---|---|---|
| Manual (human) | 10-40 minutes | 5,200 | 8.1 |
| AI-generated (supervised) | 1-5 minutes | 6,500 | 8.0 |
| AI-generated (unsupervised) | 1-2 minutes | 7,300 | 7.2 |
Table 3: Statistical summary comparing engagement metrics for manual vs. AI-generated news coverage. Source: Original analysis based on Reuters Institute, 2024; newsroom data.
Failures and fiascos: When algorithms get it wrong
But the news isn’t always good. In a notorious 2023 incident, an AI system at a major digital outlet misinterpreted a satirical newswire, publishing it as a factual breaking story. The blunder resulted in a viral backlash and forced the organization to overhaul its editorial checks. The lesson? Algorithmic speed without human brakes risks amplifying not news, but noise.
"Sometimes, the algorithm amplifies noise instead of news." — Liam, technologist (Reflecting on the pitfalls of unchecked news automation)
Process changes followed: double-blind human review for sensitive topics, and AI “confidence meters” that require editorial approval for borderline content. The fallout may sting, but it’s a real-world crash course in risk management.
Indie disruptors: How small teams are leveraging AI for hyperlocal reporting
It’s not just the big players. Indie and local publishers in news deserts—where traditional coverage vanished—are using AI-powered tools to revive hyperlocal journalism. One example: a three-person digital team in rural Norway used automated summarization, powered by AI, to deliver timely updates on local council meetings. Audience engagement doubled, and community feedback became a new editorial input.
- 2000s: Manual updates, limited reach.
- 2010s: Social media as a makeshift newswire.
- 2020s: AI-powered summaries, real-time local databases.
- 2023: Full automation of meeting coverage, with human review for context-sensitive stories.
The dark side: Ethical dilemmas and the battle for truth in the age of automation
Algorithmic bias and the risk of invisible censorship
AI is only as unbiased as its training data—and history shows, that’s not very unbiased at all. As machines learn from existing news archives, they inherit (and sometimes amplify) biases: underrepresenting marginalized voices, skewing toward establishment narratives, or quietly suppressing controversial topics. According to the Brookings AI Equity Lab (2024), these algorithmic shadows are rarely visible to the end user, creating a form of “invisible censorship” that’s harder to detect than the blunt force of government intervention.
A systematic tendency to favor certain perspectives or exclude others, often inherited from training data. In news, it results in skewed coverage or omission of critical voices.
Unintentional (or intentional) suppression of topics by algorithms optimizing for engagement, conformity, or “brand safety.” Unlike overt censorship, this is subtle and hard to audit.
The degree to which the inner workings, data sources, and decision paths of AI systems are visible and understandable to users and editors.
Deepfakes, misinformation, and the erosion of trust
Real-time publishing collides dangerously with deepfake technology. The ability to fabricate “news”—images, video, or even real-time text—means falsehoods can spread before any human has a chance to intervene. Publishers now face a running battle: AI tools to detect synthetic content, rapid corrections, and a constant push for media literacy among audiences.
Alt text: Visual metaphor for AI-driven misinformation in news, deepfakes and real-time automation
The stakes couldn’t be higher. Missteps can destroy trust overnight and provide ammunition for those seeking to discredit legitimate reporting.
Legal and societal impacts: Who is accountable when AI makes the news?
The legal frameworks governing AI-generated news are, at best, patchwork. When The New York Times sued OpenAI in 2023 for unauthorized use of copyrighted articles as training data, it exposed a battlefield where content creators, platforms, and AIs all stake their claims. The question of liability—who is responsible when an AI-driven blunder causes harm—remains unresolved. Meanwhile, public opinion oscillates between fascination and fear, fueling calls for clearer regulation and oversight.
- Real-time alerts for emergency response: AI-driven systems used by local governments to issue evacuation orders and critical updates.
- Brand monitoring: Companies using real-time news to track reputation, intervene in crises, or spot emerging trends.
- Financial market surveillance: Automated news impacting trading algorithms and market sentiment at superhuman speed.
- Community-driven curation: Indie publishers leveraging AI to surface underreported stories, giving voice to overlooked communities.
How to choose the right real-time news publishing platform
Feature checklist: What matters (and what’s hype)
Not every real-time news platform lives up to its promises. Must-have features go beyond “AI inside”: look for robust verification workflows, granular customization, audit trails, and transparent editorial controls. NewsNest.ai stands as a resource for those seeking a platform that blends speed with reliability and customization, allowing businesses and individuals to automate news generation without sacrificing credibility.
| Feature | NewsNest.ai | Leading Competitor A | Leading Competitor B |
|---|---|---|---|
| Real-time news generation | Yes | Limited | Limited |
| Customization options | Highly | Basic | Moderate |
| Editorial oversight | Optional | Manual-only | Optional |
| Scalability | Unlimited | Restricted | Moderate |
| Cost efficiency | Superior | High | Moderate |
| Accuracy & reliability | High | Variable | High |
Table 4: Feature matrix comparing leading real-time news solutions. Source: Original analysis based on newsnest.ai product data and market research.
Cost-benefit analysis: Can real-time news publishing actually save money?
AI-powered content isn’t just fast—it slashes costs by automating what once took teams of reporters, editors, and producers. However, hidden expenses lurk: platform integration, staff retraining, and the cost of correcting inevitable AI errors. Success hinges on workflow changes that enable staff to focus on oversight and curation, not just production.
- Define editorial objectives. What’s your threshold for speed vs. accuracy?
- Audit current workflows. Identify bottlenecks and manual redundancies.
- Pilot automation. Start small, measure outcomes, and refine.
- Invest in training. Upskill staff to supervise and correct AI output.
- Monitor and iterate. Use analytics to tune both AI and editorial interventions.
Integration pain points: Common mistakes and how to avoid them
Cultural resistance is as formidable as technical hurdles. Newsrooms accustomed to rigid workflows may bristle at transparency or new editorial roles. Technical teams face integration nightmares: legacy CMS systems, conflicting data feeds, and platform silos.
- “Black box” AI: Lack of explainability fuels distrust.
- Overreliance on automation: Editorial judgment is sidelined.
- Inadequate testing: Problems only emerge after launch.
- Poor cross-team communication: Editorial and technical staff must collaborate closely.
Glossary
The sequence of steps—data ingestion, story generation, editing, publishing—that transforms raw news inputs into published output.
Editorial process where humans approve, reject, or refine AI-generated content before publication.
A record of every editorial decision, change, and correction, crucial for transparency in real-time publishing.
Beyond the newsroom: Unexpected impacts and cross-industry lessons
What journalism can learn from finance, crisis response, and live sports
Financial services, emergency management, and live sports have wrestled with real-time information for years. Common themes emerge: structured data feeds, redundancy to prevent single-point failures, and a culture of continuous testing. The best newsrooms are borrowing these playbooks, building resilient, adaptive pipelines that withstand both data overload and technical glitches.
- Multi-source verification: Triangulating data from independent feeds before publishing.
- Pre-built escalation paths: Clear protocols for when AI output is flagged as suspicious.
- Real-time analytics: Monitoring performance, audience response, and error rates to inform editorial tweaks.
Audience power: How real-time news is changing what (and who) gets covered
Hyper-personalization, driven by AI, allows publishers to target micro-audiences—covering stories too niche or local for traditional models. Data from newsnest.ai and peer platforms shows that personalized news feeds increase engagement, but also reshape what gets reported. Editorial priorities now reflect audience behavior as much as journalistic instinct.
Alt text: Vibrant, diverse community interacting with real-time AI-powered news feeds on mobile devices
The domino effect: How real-time news is forcing other media to adapt
Traditional media is scrambling to keep up. TV networks now run real-time crawlers; radio stations use AI-powered summarization; podcasters repurpose live data for instant updates. Entertainment and information are coalescing, with news now bleeding into gaming, streaming, and beyond.
- Embrace automation for routine updates.
- Retain humans for analysis and storytelling.
- Invest in cross-platform distribution.
- Prioritize transparency and audience feedback.
- Continuously evaluate emerging tech before full adoption.
Practical guide: Making real-time news content publishing work for you
Getting started: Assessing your newsroom’s readiness
Before diving in, ask: Does your team have a culture that values speed, transparency, and constant iteration? Is your infrastructure flexible enough to integrate with AI platforms? Readiness isn’t just technical—it’s organizational.
Checklist: Is your organization ready for real-time publishing?
- Clear editorial standards for breaking news
- IT support for platform integration
- Willingness to retrain and upskill staff
- Access to high-quality, reliable data feeds
- Mechanisms for rapid correction and feedback
Workflow transformation: Building a real-time pipeline
Transitioning means redefining roles and workflows. It starts with mapping out your current process, identifying bottlenecks, and designing a pipeline where AI handles the repetitive and humans do the refining.
Workflow variations abound: a small team might automate 90% of their output, while a legacy newsroom may only use AI for first drafts or routine summaries.
Alt text: Workflow diagram for real-time AI-powered news delivery, schematic, modern look
Training and upskilling: Preparing your team for the new reality
The human element is irreplaceable, but the required skills have shifted. Editorial and technical teams must learn to interpret AI output, conduct rapid fact-checks, and collaborate in hybrid workflows. Pitfalls include underestimating the learning curve or neglecting ongoing education.
- Critical thinking and source evaluation
- AI prompt engineering
- Data literacy and analytics
- Agile editorial decision-making
- Real-time error detection and correction
The myths and misconceptions: What everyone gets wrong about real-time news
Top myths debunked: Separating fact from fiction
The rise of real-time news content publishing has spawned its own mythology:
- “AI replaces all journalists”
False: AI augments, but doesn’t replace, investigative or contextual reporting. - “Faster always means better”
False: Speed amplifies both strengths and weaknesses. - “Personalization equals filter bubbles”
Not always: With transparency and diverse data sources, echo chambers can be minimized. - “Real-time news lacks accuracy”
Not if editorial verification is layered in.
Critical distinctions: Real-time, live, and automated news aren’t the same
Nuance matters. Real-time means as close to instantaneous as tech allows. Live news covers events as they happen, but often with human curation. Automated news is any content generated by AI—whether real-time or not. Confusing these terms leads to missteps.
| Approach | Speed | Human Involvement | Use Case |
|---|---|---|---|
| Real-time | Seconds | Optional | Breaking news, alerts |
| Live | Minutes (with curation) | Essential | Event coverage, live blogging |
| Automated | Variable | Optional | Market reports, weather, summaries |
Table 5: Comparison of real-time, live, and automated news approaches. Source: Original analysis based on newsroom best practices, 2024.
Ethics vs. efficiency: Can you automate integrity?
Balancing efficiency with ethics demands rigorous editorial standards. Real-world scenarios show that when editorial checks are sidelined, even small errors can spiral. Solutions include transparent audit trails, public correction logs, and ongoing staff education.
"Real-time news is only as honest as its creators—human or machine." — Jordan, critic (Reflecting on the necessity of editorial oversight in AI-driven news)
The next frontier: Predictive news and hyper-personalization
From real-time to predictive: When news anticipates the future
Emerging technologies now analyze data trends to anticipate news events before they fully materialize. Predictive journalism is used in finance (spotting market swings), public health (tracking outbreaks), and even politics (flagging likely scandals). But ethical and practical challenges abound: predicting too much risks crossing from reporting to influencing reality.
Alt text: AI predicting future news events in a digital city, predictive journalism, real-time publishing
Hyper-personalization: The promise and peril of news tailored for one
AI now enables news feeds so personalized that no two users see the same story lineup. This boosts engagement—users spend more time and read more articles—but also risks creating echo chambers and filter bubbles.
- Pros: Deep engagement, relevance, increased user loyalty, discovery of niche topics.
- Cons: Filter bubbles, polarization, loss of shared civic reality, increased risk of manipulation.
What’s next? The evolving relationship between AI, news, and society
We’re living through a recalibration of trust, authority, and truth. The ongoing role of humans is to set standards, question the machine, and intervene when the boundaries of ethics, law, or sense are tested.
- Editorial standards evolve with technology.
- Hybrid workflows become the norm.
- Audience skepticism fuels transparency.
- Legal frameworks catch up—slowly.
- Societal debates over truth and power intensify.
Supplementary resources: Tools, communities, and further reading
Practical tools to try right now
For those ready to experiment, a curated selection of real-time news publishing platforms and analytics tools can kickstart your journey. When evaluating options, prioritize transparency, auditability, and ease of integration.
- NewsNest.ai: For automated article generation and coverage expansion.
- Reuters AI Tools: Industry-standard for video and content automation.
- AP Automated Insights: Used for financial, local, and sports news updates.
- CrowdTangle: For real-time social signal tracking (Meta/Facebook).
- Google Fact Check Tools: For rapid verification of breaking stories.
Communities and networks for staying ahead
The smartest news innovators gather online:
- Online News Association (ONA): For global networking and events.
- AI in Journalism Slack Groups: For hands-on technical collaboration.
- Journalism.co.uk Forums: For professional debates and best practices sharing.
- Reddit r/journalism: For grassroots, real-world advice.
Further reading: Where to find cutting-edge insights
Staying ahead means reading widely and critically. Recommended resources:
- Reuters Institute Digital News Report
- Brookings AI Equity Lab research
- Nieman Lab for Journalism
- Forbes Tech section
- TIME’s AI and Journalism coverage
Verify sources for credibility and watch for conflicts of interest. Trustworthy reporting is transparent about its data, methods, and funding.
Conclusion: The real cost—and opportunity—of instant journalism
Synthesis: Where we stand and what’s at stake
Real-time news content publishing has shattered the boundaries of journalism’s past, fusing relentless speed with the precision—and peril—of AI. It is both the industry’s secret weapon and its greatest vulnerability. Speed brings reach, but threatens accuracy; automation delivers scale, but tests trust. Every newsroom, from legacy giants to indie upstarts, faces the same existential challenge: adapt or become irrelevant.
Alt text: Human journalist and AI system debating the future of news, symbolic editorial shot
The race for audience attention has become a high-stakes test of ethics, technology, and human resolve. The opportunity? To reclaim truth, engage new voices, and build systems where speed serves—not subverts—journalistic purpose.
Call to action: Shaping the future of real-time news content publishing
Whether you’re a newsroom manager, digital publisher, or simply a news junkie, your role is real. Get involved: demand transparency from platforms, invest in continuous education, and support organizations—like newsnest.ai—that blend automation with accountability. The future is written in real time. Make sure it’s worth reading.
Checklist: Final takeaways for mastering real-time news content publishing
- Prioritize editorial oversight—automation is a tool, not a replacement.
- Build workflows that balance speed, accuracy, and transparency.
- Invest in upskilling teams for hybrid, AI-augmented roles.
- Monitor for bias, misinformation, and algorithmic drift.
- Embrace transparency, both to your audience and within your newsroom.
- Stay connected with professional communities and trusted resources.
- Never stop asking: Who controls the narrative—and why?
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